Urlar is a premium New Zealand producer based in Gladstone, Wairarapa a small, quality-driven subregion celebrated for its cool climate, long growing season, and finely structured, expressive wines. Named after the Gaelic word meaning “foundation” or “essence,” Urlar is guided by purity of fruit, balance, and a confident sense of place. The range delivers a distinctive, contemporary style that highlights varietal character while maintaining refinement and precision, making it equally suited to private clients and premium on premise programs. An ideal selection for elevated seasonal and holiday offerings.