Founded in 1904, Prunotto is one of Piedmont’s historic wine estates, deeply rooted in the winemaking traditions of the Langhe and celebrated for its role in bringing the region’s exceptional wines to international prominence. Based in Alba, between the prestigious appellations of Barolo and Barbaresco, the estate is surrounded by the rolling hills and distinctive vineyard landscapes that define this celebrated corner of northern Italy. Over the decades, Prunotto has built its reputation on a profound understanding of local terroir, crafting expressive wines that showcase the character and individuality of Piedmont’s noble grape varieties, particularly Nebbiolo. Since joining the Antinori family in 1994, the estate has benefited from generations of winemaking expertise and a continued commitment to quality, combining respect for its historic roots with a modern, precise approach in the vineyard and cellar. Today, Prunotto stands as an important ambassador for Piedmont, producing elegant, terroir-driven wines that capture the heritage, complexity and enduring appeal of one of Italy’s greatest wine regions.