Since 1997, Premier Wine Group partners with a select group of California’s most prestigious wineries to develop and expand their international distribution. Their portfolio of over twenty wineries sees distribution in Asia, Africa, the Caribbean, Canada, Continental Europe and Latin America. The combination of high quality winery partners and broad international distribution enables Premier to meet the growing global demand for premium California wines. One of their finest is 689 Cellars, which was founded in 2008 by Curtis McBride and winemaker Kent Rasmussen. After years of travelling together, they decided to use elements of Chinese numerology to express their ideals for a perfect winery. Six, eight and nine are considered both lucky and auspicious numbers, that, much like their wines, reflect seperate elements coming together as a balanced whole.
Our passion is reflected in everything we do. We source the very best wines possible from the far corners of the earth and provide what we believe is an unparalleled consumer experience.
A pioneer of the industry with decades of experience behind us, we aim to clear the fog surrounding the wine industry and continually set the bar higher for all of our practices and products.
Labor of Love
Our passion for wine shapes our company culture and makes each job, a labour of love. Ultimately, our goal is to inspire people to share this love, and in doing so reap the enjoyment good wines provide.
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